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Category II AIF in India
360 ONE Consumer Opportunities Fund
360 ONE Consumer Opportunities Fund is a Category II AIF in India focused on growth and private equity investments in India's consumer sector.
This consumer AIF fund strategy focuses on identifying scalable consumer businesses across growth and private equity stages, backed by structural trends in India's consumption economy.
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Why Consumer
Why Consumer?
India's consumption landscape is undergoing a structural shift driven by rising incomes, urbanization, digital adoption, and formalization of markets. These long-term trends are enabling the creation of scalable consumer brands, supported by increasing discretionary spending and a shift towards organized, quality-driven consumption.


Opportunity
Growth Stage Opportunity
Growth-stage investing in the consumer sector allows investors to participate in businesses that have already achieved product-market fit and demonstrated scalability.
At this stage, capital is primarily deployed to accelerate growth rather than experimentation, reducing early-stage risks while retaining meaningful upside potential—an approach aligned with growth equity fund investing in India.

Drivers
Growth & Return Drivers
Returns in consumer investing are typically driven by a combination of revenue growth, operating leverage, and valuation re-rating as businesses scale.
In a private equity consumer fund context, favourable market conditions, improving unit economics, and increasing institutional participation can support attractive risk-adjusted return potential.
Differentiation
Fund Differentiation
The fund's approach combines an experienced investment team, strong deal sourcing through the 360 ONE ecosystem, and a disciplined investment framework. This enables access to high-quality opportunities, structured governance, and a balanced portfolio designed to optimize both liquidity and long-term returns.


Team
Investment Team
The investment team brings deep experience across private markets, investment banking, and sector-focused investing.
Their combined expertise supports sourcing, evaluation, execution, and portfolio management across the fund lifecycle.

Process
Investment Process
The investment process follows a structured approach covering deal origination, screening, detailed due diligence, execution, and post-investment value creation.
Continuous monitoring and active portfolio engagement support long-term value realization and exit outcomes.
Framework
Strategy Framework
The fund follows a disciplined category selection framework, focusing on segments with strong consumer tailwinds, brand creation potential, and scalable business models. It avoids highly competitive, price-driven categories and prioritizes opportunities with differentiated positioning and sustainable unit economics.

Portfolio
Portfolio Experience
360 ONE has a strong track record of backing consumer businesses across multiple categories, leveraging deep sector expertise and long-standing industry relationships. This experience supports informed investment decisions and consistent portfolio construction.


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Wow Momo
Wow Momo represents a scalable omnichannel QSR model with strong brand recall, unit economics, and consistent expansion across geographies.
The business benefits from category tailwinds, high repeat consumption, and operational efficiencies driven by centralized infrastructure.

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Kapiva
Kapiva operates at the intersection of traditional Ayurveda and modern consumer demand, offering clinically positioned wellness products.
Strong repeat behaviour, high margins, and omnichannel distribution contribute to its scalable growth trajectory.
AIF Overview
Category II AIF in India – Overview
Category II AIFs in India are widely used for private equity, venture capital and structured investment strategies, typically requiring a minimum investment of ₹1 crore.
360 ONE Consumer Opportunities Fund is a Category II AIF in India focused on consumer sector investments, aligned with long-term consumption growth in India.
Investor Queries
FAQ
It is a Category II AIF in India focused on consumer growth and private equity investments.
Category II AIFs in India are alternative investment funds that invest in private equity, venture capital and structured credit opportunities, typically requiring a minimum investment of ₹1 crore.
Disclaimer
Compliance Disclaimer
This page is for informational purposes only and does not constitute investment advice, an offer, solicitation, or recommendation. Investments in AIFs are subject to market, liquidity, regulatory and business risks. Past performance is not indicative of future results. Investors should refer to the fund documents and consult their advisors before investing.
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