
ICICI Prudential PMS Contra Strategy
Investment Framework
In search of companies with meaningful earnings growth and sustainable competitive advantage.
Aims to identify prominent businesses, with competent management, at reasonable valuations.
ICICI Prudential PMS
CONTRA STRATEGY
Contrarian Investing: How it works?
High Entry Barriers Businesses going through Unfavourable Business Cycle:
Investing into sector or companies where prevailing sentiments are not positive at the time of purchase. Aims to invest into Competent Players / Survivors within the sectors.
Consolidation in Industry:
Industry challenges leading to reduction in players. Distress exits may create growth opportunities for existing players.
Special Situations:
This may include Mergers, Acquisitions, Changes in Holding–Subsidiary company, Product or department spin-offs, etc.
Identification of sectors or companies which are facing temporary headwinds.
Parameters such as RoE, RoCE, Market Cap by Cash Profit, P/E, Corporate Governance, Capital Allocation Track Record are used to determine investability.
Concentrated portfolios of high conviction ideas.
Top 15 Holdings*
| Company | % Assets |
|---|---|
| ICICI Bank Ltd | 5.90 |
| HDFC Bank Ltd | 5.84 |
| Tata Steel Ltd | 5.42 |
| Bharti Airtel Ltd | 5.01 |
| Larsen & Toubro Ltd | 4.62 |
| Vedanta Ltd | 4.20 |
| Interglobe Aviation Ltd | 4.02 |
| State Bank of India | 3.87 |
| MedPlus Health Services Limited | 3.74 |
| Samvardhana Motherson International Ltd | 3.33 |
| Vardhman Textiles Ltd | 3.09 |
| Ambuja Cements Ltd | 3.04 |
| Indian Bank | 2.99 |
| Axis Bank Ltd | 2.98 |
| HDFC Asset Management Company Limited | 2.90 |
No. of Stocks
33
Top 5 Sectors
58.28%
Top 10 Stocks
45.92%
Top 5 Sectors
Market Cap Break-up
Large cap 67.91%
Mid cap 11.36%
Small cap 20.73%
Strategy Performance
as on May 31, 2025
| 1 Month | 3 Months | 6 Months | 1 Year | 2 Years | 3 Years | 4 Years | 5 Years | Since Inception* |
|---|---|---|---|---|---|---|---|---|
| 4.84% | 14.84% | 1.87% | 4.28% | 27.10% | 26.53% | 21.40% | 30.13% | 20.27% |
| 3.54% | 14.64% | 0.62% | 8.54% | 20.90% | 18.16% | 15.62% | 25.12% | 14.85% |
| CYTD 2025 | CY 2024 | CY 2023 | CY 2022 | CY 2021 |
|---|---|---|---|---|
| 3.27% | 18.59% | 34.83% | 20.03% | 36.12% |
| 2.14% | 15.81% | 26.55% | 4.77% | 31.63% |
*Inception Date: 14-Sep-18

